Friday, October 23, 2009

follow up to "discovery your library" post.

Getting Attention's list of the 13 most outstanding nonprofit taglines.

Three of my favorites:
International, Foreign Affairs & National Security:
Send a Net. Save a Life.
—Nothing But Nets
Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model.

Religion & Spiritual Development:
Open hearts. Open minds. Open doors.
—The people of The United Methodist Church
The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The people of The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.

A head for business. A heart for the world.
—SIFE (Students In Free Enterprise)
If an organization’s identity contains within it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that not only conveys what’s unique about it but also capitalizes on the contrast between profit and compassion.

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